How Southern Lakes Heliski Achieved an 18x ROI with Data Story's Data-Driven Marketing

Creating a Data-Driven Solution

We partnered with Southern Lakes Heliski to create a tailored digital advertising strategy, focusing on the following key elements:

• Audience insights and advanced segmentation
• Compelling ad creatives
• Optimized bidding strategies
• Refined targeting parameters
• Continuous analysis and optimization of campaign performance

Results and Achievements

Our data-driven approach led to remarkable improvements in Southern Lakes Heliski's online performance:

• Increased brand awareness and engagement of returning travellers to the region
• 78% increase in year-over-year online revenue with the return of international clients
• $18.84 return in sales for every dollar spent on digital advertising
• 234% increase in users and a 228% increase in sessions year over year
• 181,000 people reached, generating over 1.9 million impressions
• Video views increased from 25% to 48%, with a 1.05% CTR and a cost-effective $0.51 CPC

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Enhancing the Overall Marketing Strategy and Key Learnings

This case study highlights the effectiveness of data-driven marketing and optimization. By understanding and targeting the right audience, businesses can successfully navigate challenging situations and maximize their return on advertising investment. This approach can serve as a blueprint for future campaigns and drive long-term success in an ever-changing market.