Analytics & strategy
Good marketing is founded on insights. We map your marketing to your customer’s buying journey — like switching a light on in the dark. The clarity dramatically improves strategy and results.
Let's grow your business with data-led marketing
We drive results by using data and analytics to find your highest-value marketing opportunities. This allows us to deliver true marketing results and gain and retain customers.
We are trusted by businesses across NZ & AU
The Problem
Marketing is hard and attribution is complex. You want to avoid vanity metrics and focus on marketing that delivers real results.
You're not sure what marketing efforts are driving the leads and sales for your business.
You want to know what your highest leverage marketing opportunities are.
Working in a silo with your agency isn't getting you the right results.
The Solution
We'll help you get to the right metrics like marketing ROI, and performance. The goal is actionable insights so your marketing can scale.
Create a plan
We create a plan together based on your customer journey, in-house resource and data-insights.
Test & Learn
Integrate a test, measure and learn process into your day-to-day.
Update your marketing
Make your marketing persuasive, easy to use and get real results.
Put data to work
Learn what is working, where the opportunities are and how to execute on your strategy.
Customer Journey Marketing
Hone in on your customer purchase journey so you can market at every touchpoint.
Build & scale
After we've refined our plan together, we'll execute it to grow your market share and scale the impact of your digital.
Monthly Rhythm
We report monthly on what is working and where your best opportunities are. Insights are all data-driven.
Execution
We help you execute to attract high-quality traffic, improve user engagement and drive measurable growth.
Prioritisation
Put your data to work. Our metrics help you choose where to focus and how to improve performance.
Collaboration
Leverage our specialists while maximising your in-house team. We train and equip your team to evolve your marketing.
You'll experience
The results of a system built to grow with your business.
A system
A marketing system that continually tests, learns and refines to drive consistent measurable growth.
Confidence
Confidence that your channels are expertly monitored.
Alignment
Assurance that your data is accurate and reliable, and the ability to demonstrate the impact of your marketing.
Omni-Channel Results
Experience real progress as you focus on high-impact, strategic marketing.
How we deliver
Why leading brands choose to partner with Data Story
95+
Successfully Clients served
21M
Avg annual clicks from managed ad accounts
$250M
Client's recorded rev in 2024
See what our clients have to say
“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performance. The final results were a really positive outcome. Thanks so much for the insight, we really appreciate it.”
Chief Marketing Officer, Wētā Workshop Tours
“Data Story are a fantastic partner for CareHQ. Their friendly and responsive Account Management team and campaign evaluation tools and dashboards, give us easy to use, real time access to how our campaigns are performing against our business goals.”
Senior Marketer, Care HQ
“Partnering with Data Story has really strengthened our digital advertising across multiple campaigns. Their data-led recommendations have helped us reach the right audiences and improve our overall ad performance. The team is attentive and they're always willing to explain things in a way that makes sense. We love working with the Data Story team!”
Marketing Team, International Antarctic Centre
“Data Story are an amazing partner. The team understand our goals, our business and slot straight into our way of working. They are an extension of our team. Everything with them is easy, from communication to problem solving, and we always feel supported. The results we have seen since working with Arthur and the wider Data Story team speak for themselves. We highly recommend them.”
Digital Marketing Manager, Ultimate Hikes
“Partnering with Data Story for our digital strategy and growth has been a game changer, helping us stay ahead of the curve in a changing market. A trusted and reliable partner who consistently deliver results, we consider Data Story to be an extension of our marketing team.”
Marketing Manager, Tasmanian Walking Co
“Our results since partnering with the team at Data Story have been incredible. Their work on our paid media strategy and management and HubSpot optimisations has led to higher-quality leads, more enquiries and a steady flow of bookings rolling in. On top of that, the team are absolute legends!”
Marketing Manager, Mountain Watch Travel
“Data Story have challenged and collaborated with us in developing our strategic thinking, planning and execution of our marketing activity. They're not an agency to us, but a partner in understanding our customers, our business and marketing. Through this we've been able to make more informed decisions that have improved performance. They're also just fun to work with!”
Marketing Manager, NZSki
“We're thrilled with our new website developed by Data Story. Since its launch, we've seen an immediate increase in bookings and a noticeable improvement in the quality of enquiries we receive. The streamlined user experience, combined with the clear and intuitive presentation of information, has transformed our website into a genuine tool for our team and clients. Data Story truly understood our brand and delivered a platform that not only looks great but will continue to serve our company as the products and brand develop.”
Marketing Manager, Aspiring Guides
“Our paid media strategy implemented with Data Story delivered immediate results. Not only did we experience an increase in the number of enquiries, but we found that the leads generated were genuinely interested in our services and were more likely to convert into bookings.”
Digital Marketing Manager, Aspiring Guides
“Working with the Data Story team on our UX has transformed our approach. The increase in conversions and engagement speaks volumes, and their strategic insights helped us better understand and segment our audience effectively.”
Digital Marketing Manager, Destination Queenstown
“We had no idea how much of a difference local pages could make! Since launching our new location pages, we've seen a huge boost in online visibility, and patients are finding the right clinic faster. The results have been awesome!”
Manager, Queenstown Medical Centre
“Working with Data Story helped us feel in control of our digital strategy. The team is insightful, responsive, and great to work with. Highly recommend!”
Marketing Manager, NZ Nature Fund
“Data Story helped to get us actionable data that led to big wins.”
Digital Manager, Quitstrong.nz
“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performance. The final results were a really positive outcome. Thanks so much for the insight, we really appreciate it.”
Chief Marketing Officer, Wētā Workshop Tours
“Data Story are a fantastic partner for CareHQ. Their friendly and responsive Account Management team and campaign evaluation tools and dashboards, give us easy to use, real time access to how our campaigns are performing against our business goals.”
Senior Marketer, Care HQ
“Partnering with Data Story has really strengthened our digital advertising across multiple campaigns. Their data-led recommendations have helped us reach the right audiences and improve our overall ad performance. The team is attentive and they're always willing to explain things in a way that makes sense. We love working with the Data Story team!”
Marketing Team, International Antarctic Centre
“Data Story are an amazing partner. The team understand our goals, our business and slot straight into our way of working. They are an extension of our team. Everything with them is easy, from communication to problem solving, and we always feel supported. The results we have seen since working with Arthur and the wider Data Story team speak for themselves. We highly recommend them.”
Digital Marketing Manager, Ultimate Hikes
“Partnering with Data Story for our digital strategy and growth has been a game changer, helping us stay ahead of the curve in a changing market. A trusted and reliable partner who consistently deliver results, we consider Data Story to be an extension of our marketing team.”
Marketing Manager, Tasmanian Walking Co
“Our results since partnering with the team at Data Story have been incredible. Their work on our paid media strategy and management and HubSpot optimisations has led to higher-quality leads, more enquiries and a steady flow of bookings rolling in. On top of that, the team are absolute legends!”
Marketing Manager, Mountain Watch Travel
“Data Story have challenged and collaborated with us in developing our strategic thinking, planning and execution of our marketing activity. They're not an agency to us, but a partner in understanding our customers, our business and marketing. Through this we've been able to make more informed decisions that have improved performance. They're also just fun to work with!”
Marketing Manager, NZSki
“We're thrilled with our new website developed by Data Story. Since its launch, we've seen an immediate increase in bookings and a noticeable improvement in the quality of enquiries we receive. The streamlined user experience, combined with the clear and intuitive presentation of information, has transformed our website into a genuine tool for our team and clients. Data Story truly understood our brand and delivered a platform that not only looks great but will continue to serve our company as the products and brand develop.”
Marketing Manager, Aspiring Guides
“Our paid media strategy implemented with Data Story delivered immediate results. Not only did we experience an increase in the number of enquiries, but we found that the leads generated were genuinely interested in our services and were more likely to convert into bookings.”
Digital Marketing Manager, Aspiring Guides
“Working with the Data Story team on our UX has transformed our approach. The increase in conversions and engagement speaks volumes, and their strategic insights helped us better understand and segment our audience effectively.”
Digital Marketing Manager, Destination Queenstown
“We had no idea how much of a difference local pages could make! Since launching our new location pages, we've seen a huge boost in online visibility, and patients are finding the right clinic faster. The results have been awesome!”
Manager, Queenstown Medical Centre
“Working with Data Story helped us feel in control of our digital strategy. The team is insightful, responsive, and great to work with. Highly recommend!”
Marketing Manager, NZ Nature Fund
“Data Story helped to get us actionable data that led to big wins.”
Digital Manager, Quitstrong.nz
Where we play
There are three ways we'll grow your organisation. Get more customers. Get those customers to spend more, and get those customers to come back.
Our process is designed so that we can measure these 3 things, and create a plan to improve performance.
Website UX & CRO
We audit websites so they are persuasive, easy to use and designed to improve digital performance. Effective conversion of visitors into customers, driving real business results.
Traffic Acquisition
A comprehensive strategy across search, social, paid and email — so your business connects with the right audience and drives conversions, repeat purchases and customer loyalty.
Partner with Data Story
Why our Clients partner and stay with us
We are proud to be
Business Partner
Google Partner
Certified Partner