Website Optimisation

Updating Analytics to Google Analytics 4 for enhanced user metrics

The Problem

Throughline had significant challenges related to its website tracking. They heavily relied on Universal Analytics to monitor and measure user interactions on their website. However, with the upcoming changes to Google Analytics, they faced the risk of losing visibility into these crucial interactions. This loss of data and insights could have a detrimental impact on their ability to understand user behaviour, optimise their website, and make informed business decisions. They also wouldn't be able to give data to their partners on how their service was performing. Realising the importance of maintaining comprehensive tracking capabilities, Throughline sought the assistance of Data Story to help them navigate the impending Google Analytics changes and find suitable alternatives to ensure continued visibility into user interactions on their website.

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Our Process

Research & benchmark

Prioritise & Hypothesise

Design & Build

Test & Learn

The Solution

To address this issue, we took proactive steps to ensure a smooth migration. They copied the client's Universal Analytics dashboard and successfully transferred it to GA4 tracking. We also meticulously examined the data sets between the two platforms to identify any major differences. If any disparities were found, we rectified them or provided comprehensive reasoning behind the variations. By conducting this thorough analysis and addressing any disparities, we ensured the accuracy and consistency of the client's data, allowing them to continue making informed marketing decisions with confidence.

Data Story achieved a significant result for Throughline by future-proofing their reporting needs. During the migration process, Data Story successfully replicated Throughline's reporting dashboards, ensuring a seamless transition to the new system.

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To keep the client updated on their digital marketing progress, Data Story provided monthly reports that showcased advancements and achievements across various platforms. These reports allowed the client to track performance and evaluate the impact of their marketing strategies, making data-driven decisions and optimising campaigns. Overall, Data Story's efforts resulted in tangible outcomes for the client, from uncovering the customer journey timeline to converting leads and providing transparent monthly reporting. Data Story was pivotal in driving positive results and helping the client enhance their digital marketing performance.

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Updating Analytics to Google Analytics 4 for enhanced user metrics

The Problem

Our Process

The Solution

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