The Problem
Our Process
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The Solution
The new site presents study information simply
We identified two clear audience segments to talk to; international and domestic students. We added clear navigation to content specific to each audience with the goal of presenting the wider benefits of studying in the region as well as addressing some of the challenges and limitations an international student might face when looking into studying in New Zealand.
We made the content helpful
The customer journey for a student choosing Queenstown as a study destination is long. There's a lot more that goes into choosing what to study than the course itself. That's why we included information critical to a student living and studying in the area. The new Study Queenstown website features information on accommodation, transport, working and stories from student's who've all made the move themselves and succeeded in their study & career. This helpful content was critical to the projects success.
Prospective students can now compare, and understand the study options available
Finding the perfect course can be challenging when presented with so many options. The challenge was displaying the breadth and depth of options here, whilst also making the taxonomy and categorisation helpful and usable so that students can self select. This meant a focused on creating rich product cards and filters. The new courses page has scannable product cards so that it's easy to compare courses. This reduces 'pogo-ing' (where people have to go in and out of pages to make an informed decision).
International students are visiting the site
Following the launch of the site we have had engagement from potential students from several international destinations including USA, Canada, Australia, India, China and the Philippines.
