The Problem
The Steam Warf website was in need of a new, more modern website but also lacked the traking data to understand the customer journey.
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Our Process
Research & benchmark
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Prioritise & Hypothesise
Design & Build
Test & Learn
The Solution
We redesigned the website to be more modern, integrated important customer tracking data and built each page to convert.
After completing an audit of the previous website, the team reorganised and optimised each page to better facilitate the customer journey. This included producing clear CTA's, enhancing the customer flow, improving on page SEO, and future proofing the websites architecture.
Understanding visitor usage is important for any website. To ensure high quality data, we implemented custom events via Google Analytics 4. This allowed us to see standard events like pageviews in addition to data for specific elements of the site like the new accordion, out bound links and new tenant pages.
