A new website redesign and development, helped Modica Group to better communicate their offering and convert leads.
The Problem
Our Process
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The Solution
As part of the Website development process, we discovered that when Modica's software solution was aligned with a particular industry, it was easier to communicate their offering and convert leads. Based on this insight, we adapted the structure of the website to take advantage of this. This meant creating pages for unique industry-based solutions so that web users could understand the software for their particular use case. For example, the finance industry and 2fa.
The improved navigation and information architecture has helped Modica Group to better communicate their offering and convert leads.
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Another key goal with the new website was to improve search engine optimization (SEO) by ranking for solution and industry-based terms. We wanted to own niche use cases and topics, rather than competing for highly competitive terms like "SMS API."
Since the launch of the new website, Modica Group has seen strong performance in ranking for longer-tailed solution and industry-based terms.
