Paid Media
How Southern Lakes Heliski Achieved an 18x ROI with Data Story's Data-Driven Marketing
View Website
The Problem
In the wake of the Covid-19 pandemic, Southern Lakes Heliski sought to increase their brand awareness and maximise their return on ad spend by generating new bookings and engaging returning travellers.
“
Our Process
Research & benchmark
.webp)
Prioritise & Hypothesise
Design & Build
Test & Learn
The Solution
We partnered with Southern Lakes Heliski to run targeted digital ads that correlated to actual sales. We identified a highly engaged audience of ski and snowboard enthusiasts (like us!). By leveraging Data Story's expertise in paid advertising and data-driven marketing, they achieved an impressive 18x return on investment.
Creating a Data-Driven Solution
We partnered with Southern Lakes Heliski to create a tailored digital advertising strategy, focusing on the following key elements:
- Audience insights and advanced segmentation
- Compelling ad creatives
- Optimized bidding strategies
- Refined targeting parameters
- Continuous analysis and optimization of campaign performance
.png)
Results and Achievements
Our data-driven approach led to remarkable improvements in Southern Lakes Heliski's online performance:
- Increased brand awareness and engagement of returning travellers to the region
- 78% increase in year-over-year online revenue with the return of international clients
- $18.84 return in sales for every dollar spent on digital advertising
- 234% increase in users and a 228% increase in sessions year over year
- 181,000 people reached, generating over 1.9 million impressions
- Video views increased from 25% to 48%, with a 1.05% CTR and a cost-effective $0.51 CPC
Enhancing the Overall Marketing Strategy and Key Learnings
This case study highlights the effectiveness of data-driven marketing and optimization. By understanding and targeting the right audience, businesses can successfully navigate challenging situations and maximize their return on advertising investment. This approach can serve as a blueprint for future campaigns and drive long-term success in an ever-changing market.
