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The previous quit coach signup form had a low conversion rate* when counting all clicks to call, email and visits to quit service providers.
We designed a new form using a marketing automation tool, Active Campaign, to automatically send the form submission details to the service providers.
This removed multiple steps for people looking for a quit coach, resulting in a +495% lift in conversion rate
*Specific conversion rate data not supplied due to privacy
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The inline zero rated design* was chosen to educate users in the most unobtrusive way possible (compared to a banner or popup).
We changed the design so the video titles were clear why someone should watch, increasing video engagement.
*Zero-rating is a technique where internet service providers (ISPs) allow consumers to utilize a specific website without charging their internet data plan.
The new design drove 5x the amount of traffic to the /switch-vaping page. Clicks to Vaping Facts increased by +57% and referrals to vapingfacts.health.nz improved.
Analytics showed that the new vaping-to-quit-smoking page has a lower bounce rate, higher time on page and is relevant to the context of vaping to quit smoking.
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We implemented schema markup and canonical tags from smokefree.org to increase search engine traffic.
The results: A +49% increase in organic traffic when comparing Year on Year in March.
The previous quit coach signup form had a low conversion rate* when counting all clicks to call, email and visits to quit service providers.
We designed a new form using a marketing automation tool, Active Campaign, to automatically send the form submission details to the service providers.
This removed multiple steps for people looking for a quit coach, resulting in a +495% lift in conversion rate
*Specific conversion rate data not supplied due to privacy
What’s the unique reason customers choose your business that cannot be easily copied? For Data Story, the unique, un-copyable advantage you get when you work with us is our values.
You can’t copy an attitude. Our values allow us to drive measurable, bottom-line results. Our values attract people & businesses who value transparency, testing, speed, data insights & ultimately results above everything.
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