Digital Marketing Specialist (Client Lead)

Are you looking for an opportunity to supercharge your career and become one of the most impactful marketers in New Zealand?

Data Story is a fast-growing agency that specialises in growing organisations through analytics and insights, website optimisation, and driving high-converting traffic. We run all major digital marketing initiatives, only through an iterative, customer research-led process, which has come to be known as the Data Story process.

We are an agency of A Players that find fulfilment in working on our purpose - to use marketing superpowers to grow businesses doing good.

Our team are all on board with our mission- to be New Zealand’s most impactful data-driven marketing agency.

This is a unique opportunity for a senior or intermediate marketer to join our team in a Client Lead role.

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About us

Our Data Story process sets us apart from the rest in the following ways:

• Full transparency: To best achieve success and great working relationships we operate on a full transparency approach with our clients. We share our hesitations, our ideas and anything we can to help grow.

• We follow the data: We use data to inform where we focus on. We then hypothesise ideas to improve performance and prioritise what to implement based on expected impact and cost to implement. This approach ensures we target the highest-impact areas of your marketing and strategy.

• Partner for the long term: We’re committed to long-term client partnerships that drive client growth. Our team acts as an extension of clients’ own, providing training and coaching while ensuring every dollar is spent wisely, treating their budget as if it were our own.

We’re proud to work with some of NZ’s leading brands such as NZ Ski, Destination Queenstown, Te Hiringa Hauora, MSD, Women's Refuge, Co-operative Bank and other great clients.

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Now we need YOUR help to grow our clients even more!

About you

Our client leads work with our analytics team and executors to set clear objectives and tactics that will help our clients grow. They then lead clients through the Data Story journey.

Our client leads might not be expert in all channels, but they understand marketing strategy and the value that different channels bring. They can dive into the data where needed to identify opportunities for our clients.

Our client leads also work on execution where needed or where they have a particular specialty - but their main focus is driving overall client results based on data-led insights.

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What we’re after

You’re a senior/intermediate digital marketing specialist with cross-channel experience in analytics and insights, SEO, website optimisation and paid media.

You have a high level of attention to detail and you are hungry for client performance.

You are keen to grow and be part of a high-performance team where results are the focus.

You are a people person. You build great rapport and trust with those that you work with. You are comfortable bringing the good news and the bad. You know that, in marketing, hypotheses don't always work out. You are not afraid to let a client know that we need to pivot.

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Here is the sort of person we’re looking for:

• You ask why.
• You may have a speciality in one of our core areas (analytics and insights, SEO, website optimisation or paid media).
• You are willing to learn and implement the Data Story process.
• You can work across industries. You love the variety and can manage your time well.
• You do the mahi. You are in the platform executing.
• You’re technically proficient and understand the tools we work in.
• You seek to serve others in the team and go the extra mile to help them regardless of who gets credit.
• You are down to earth. Data Story is about serving our clients. We’re not after the glory or feeling fancy. Our job is to make our clients look good and to get results for them. The client takes the credit.
• You ask for help when you need it and you are not afraid to ask questions
• Learning is the no.1 goal. We’re out to be the best.

Here are the sorts of things you would work on:

• Analytics and monthly reporting and development of strategy.
• Work with our paid media specialists to build Meta, Google and other paid media campaigns.
• Develop and monitor ROI and KPIs of digital media campaigns, according to business goals.
• Work with our SEO specialists to review SEO audits, develop SEO strategy and run reporting.
• Manage UX and Conversion Rate Optimisation processes to improve conversion.
• Assist clients with the creation of digital content such as websites, blogs and ad copy.
• Participate and help improve internal Data Story processes.

What’s in it for you?

• Your skills will grow. We are result fanatics who are focused on achieving measurable growth for clients.
• Work-life balance. We’re flexible with your work time and encourage you to get away from the laptop. We trust you to manage your workload and communicate your expectations.
• Be a part of a growth story. We’ve got a clear vision to be the most impactful digital marketing agency in NZ.
• We do growth and strategy work. We help clients scale. We blitz targets, and damn it feels good!
• We’ll provide a competitive salary package. But we want you to take the job for the growth opportunity, the cash is just a bonus. This is an investment in you as a person.
• We are in the most beautiful place in the world. Want to ski before work? Go MTB-ing after work? Climb mountains and descend valleys on the weekend? Then this is the job for you.